What is PPC (Pay Per Click)

 

What is PPC?

PPC stands for Pay per click is an Internet marketing formula used to price online advertisements as well as Internet advertising model used on websites, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Benefits to PPC

With a PPC campaign you can control the traffic. While a new website takes time to rank well in search engines, with PPC you can turn the traffic on and off. With PPC you can create almost instant traffic.

How to Select Good Keywords

There are two main components to selecting good keywords, relevance and popularity. If you select a keyword or phrase that is highly relevant but is never searched on, you will not prosper. Conversely, if a word is incredibly popular but not relevant to your offerings you will not have a good conversion. So, while you might have web traffic, none of the traffic will be targeted. The key to selecting good keywords is striking a balance between relevance and popularity. The more relevant a term to your product or service offering, the more likely the website visitor will convert to a sale.

List of PPC Search Engines : -

1. Google AdWords
2. Yahoo! Search Marketing 
3. MIVA 
4. Marchex AdHere 
5. ABCSearch